Google Dos and Don’ts – our content checklist infographic

February 23, 2016 / Infographic, Resources / 0 Comments /

Another recent update in the midst of a website review prompted us to create this checklist infographic, which we thought we’d share.

Since 2012 Google has been telling us to concentrate on two key things: user experience and high quality content. It seems obvious that if you want a high performing website (not just one that ranks well in search engines), you should ensure that you deliver high quality information that is valued by your readers.

To achieve this you need to develop robust insight in order to define your audience(s) needs, wants and interests. You need to analyse the customer journey to match your user experience to it as closely as possible, providing relevant and unique content along the way. From this flows your content plan.

There are no short cuts (despite what some spammy SEO companies may promise)…short cuts will inevitably fail. And if a job’s worth doing…..

Content marketing checklist

Content marketing checklist

So, if you aren’t already planning in this way, make 2016 your year to create an insight-driven, robust, realistic plan for long-term success.

 

 


2014 poll says content is King

December 20, 2013 / Resources / 0 Comments /

According to digital marketing guru and author Dave Chaffey, content marketing polled as the single most important area of marketing in 2014, in terms of offering the greatest commercial benefits.

It’s not surprising really, given that good content underpins all digital marketing activity in one way or another.

If content marketing is new to you, here’s some basic principles.

  • A content marketing approach comes from the position that people now buy differently. Search engines and blogs have changed the landscape.
  • At its heart, content marketing is about giving your target audience(s) content that they will value – be it educational, entertaining or inspiring.
  • Value and quality go hand in hand. So as well as being genuinely useful, it needs to be creative and well produced.
  • You need to create content in multiple formats such as infographics, podcasts, video, webinars
  • Don’t just put your content on your website. Create a landing page for it; promote it on your home page; optimise it for search; promote it through your social networks
  • If it’s sufficiently valuable, you might want to run a Pay Per Click campaign (PPC)
  • Measure it! Make it a feature of your web analytics dashboard.

If you could benefit from some help creating a content plan, or developing valuable content to drive business growth in 2014, please get in touch.