PPC campaign hits 14.4% conversion rate in 2.5 weeks

March 10, 2014 / Case study /

Our PPC campaign for the very beautiful Surface Design Show achieved a 14.4% conversion rate.

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The 2.5 week campaign utilised Adwords search, Adwords display and LinkedIn.

Ongoing refinement resulted in a clickthru rate improving from 1.3% at launch to 5.3% two weeks later.