The UK economy could benefit by between £15 billion and £23 billion each year if gender segregation in the workplace is tackled, according to the Women and Work Commission. In response to this, the Learning & Skills Council invested in a London campaign to incentivise businesses to train women working in large enterprises to the equivalent of two A levels in vocational skills.
We devised a campaign to create a high profile among employers (HR directors and managers) and business organisations, whilst involving third parties involved in the UK’s main ‘Train to Gain’ scheme (learning providers, sector skills councils and skills brokers).
Media included direct mail, email marketing, telemarketing, PR, advertising, online promotions with a supporting microsite and tactical third party marketing activity.
“They showed an excellent understanding of the campaign environment, positioning and strategy and have since continued to deliver high quality work, from campaign planning and measurement to maximise budget and performance, to creative that has been extremely well received and generated a good response.
Most importantly, they’ve identified key intermediaries that can positively impact the campaign and developed strong working relationships with them.
We value their professionalism and commitment.”
JUWON ADENYIN, MARKETING MANAGER, LEARNING AND SKILLS COUNCIL LONDON