BUSINESS

Business to Business

We have a vast amount of expertise and experience running successful marketing campaigns, using traditional and digital media.

Our approach is as individual as each campaign and we decide on strategy, tactics and media to generate the best possible response.

Take for example our work with tech consulting firm, Gartner. They needed help attracting high calibre attendees to their pan-European events and we took a content-driven approach to the promotional campaign, creating microsites for each topic and filling them with rich content generated by their fantastic consultancy team. Our recent digital campaign for B2B exhibitions company Montgomery achieved a 14.5% conversion rate.

Exhibitions and events are increasingly important in the marketing mix, often to complement digital activity and we can help you make the most of yours, from detailed planning to follow up lead conversion.

For Investors in People, they needed a responsive marketing service that delivered delegates to four regional events, as well as event planning and management. We made it all happen to a high standard, hitting targets on time and on budget.

Our expert team can deliver you a solid ROI on your marketing efforts, combining outbound marketing like direct mail, email marketing, events, on and offline advertising, to inbound marketing that pulls in leads through clever use of content your target audiences will value, whether that’s delivered on your website, social media or both.

Tell us how your current marketing is performing (you might like our email marketing metrics blog) and our insightful marketing consultants will work hard (and smart) to set a new standard.

Other links you might find interesting from our website resources:

Case study – high performing email campaign

How are business using social media?

How can one brand perform twice as well as another? It’s all about the IQ

Email marketing measurement

Definition: push and pull marketing