Good to see the Marketing Week/SAS Marketing Perspectives white paper out this week.
Events websites and email have come out on top again in terms of spend allocation and confidence in the medium.
Interesting to see a new table this year which shows the skills required for 21st century marketing. Top three are web analytics, customer analytics and campaign management.
Content marketing was cited as the most important of all, which reflects the need for top notch web and customer analytics.
See the paper for yourself on Marketing Week’s knowledgebank.