GDPR – the General Data Protection Regulation

February 21, 2017 / Comment, Infographic / 0 Comments /

Four years in the making, the General Data Protection Regulation was adopted by the EU in May 2016 and it comes into force on 25th May 2018.

For a while, it wasn’t clear what the impact of Brexit would be, but now we know – according to the Information Commissioner’s Office, the government has confirmed that the UK’s decision to leave the EU will not affect its implementation.

It focuses on the processing of personal data and makes both the controller and data processor more accountable, by asking them to actively demonstrate good data processing practice. This infographic sets out the new rules that support lawfulness of data processing.

Note – as part of the new legislation, any company with EU clients needs to comply and whilst an existing UK fine for data breach reporting is capped at £500k, this new regulation carries fines of €10m or 2 percent of global turnover (whichever is the highest). This condition is not available to processing carried out by public authorities in the performance of their tasks.

To find out more and to keep abreast of new guidelines, visit the ICO website

Data processing legislation

The new lawfulness of data processing

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Google Dos and Don’ts – our content checklist infographic

February 23, 2016 / Infographic, Resources / 0 Comments /

Another recent update in the midst of a website review prompted us to create this checklist infographic, which we thought we’d share.

Since 2012 Google has been telling us to concentrate on two key things: user experience and high quality content. It seems obvious that if you want a high performing website (not just one that ranks well in search engines), you should ensure that you deliver high quality information that is valued by your readers.

To achieve this you need to develop robust insight in order to define your audience(s) needs, wants and interests. You need to analyse the customer journey to match your user experience to it as closely as possible, providing relevant and unique content along the way. From this flows your content plan.

There are no short cuts (despite what some spammy SEO companies may promise)…short cuts will inevitably fail. And if a job’s worth doing…..

Content marketing checklist

Content marketing checklist

So, if you aren’t already planning in this way, make 2016 your year to create an insight-driven, robust, realistic plan for long-term success.

 

 


What makes for a good behaviour change programme?

October 6, 2015 / Infographic, Resources / 0 Comments /
Behaviour_change_components

We create this infographic recently for an NHS client who commissioned Upshot Marketing to investigate local drivers to increasing A&E attendance among those with a low clinical need. We carried out face-to-face and telephone research with GP surgeries and hospitals to identify messaging and service developments that could help divert these patients to a more appropriate service.

It’s not just about GP availability we found. But more about tackling a complex range of factors – both national and local.

According to the National Social Marketing Centre (2011) the most successful behavioural change and social marketing programmes use at least two of the four elements. For these A&E projects, our research uncovered actionable ideas in all four strands.