About Upshot

Our expertise has purpose – to create meaningful dialogues and to add value to our clients’ business, by delivering a sound return on marketing investment.

For us, ethics are central to good marketing practice, so we make performance-based media choices that respond to the specific needs of each project.

We started as a service within a design agency 12 years ago and are driven by the passion to continually learn and improve.

We’re based in the digital media and technology business hub that is Brighton, placed third in the Centre for Cities rankings, according to the FT. Our base is the Sussex University Innovation Centre, which supports high technology and innovative businesses.

What we do

We specialise in B2B, education and health.

Our service offering is truly integrated, from branding and positioning projects to planning, strategy, campaign implementation, websites and measurement.

Clients trust us to develop insightful audits and research, sound strategy and advice, effective planning and campaign management, impactful creative and content, all combined with the best use of technology for the job.

Our process

We work to a proven methodology to optimise success, but we also like to tailor each project to the client's individual needs and ways of working.

To find out more about our process, take a look at our thoughts on smart marketing.

Why Choose Us?

Our clients range from small organisations with no marketing function to large ones with a dedicated team. They choose to work with us because we can be relied upon to deliver a sound strategy, impeccable execution and the best possible ROI.


The Team

Our talented team of specialists have the expertise and experience to add value from the very start of each project we take on.

Whether you're buying an ongoing full service from us, or a discreet piece of project work like a digital audit, you benefit from senior level experience, outlook and value.

Liz Wakefield DipM, MCIM, Dip CAM (DigitalM) MD

Principal marketing consultant, insight and project lead. Background: Marketing consultancy, research, social marketing campaigns, publishing, events and management.

Vicky Simmonds DipM Account Director

Vicky has a blue chip product management background in banking, where she and her team were responsible for developing and launching products and associated marcomms.

Willem Kuling Art Director

Talented designer who is quick to understand brands and delivery high quality outputs. Background: from small agencies to global brands in the UK, US and…

John Dillon Digital Producer

Delivers websites. Background: strategy, UX, project management and development with bespoke (e.g. ASP.NET/SQL) and open source (e.g NopCommerce, WordPress) technology.

Nicole Dando, PhD Research Director

Nicole’s background in NHS performance, corporate business ethics, research and thought leadership brings rigour and quality to Upshot’s insight projects.  

Yvette Bordley Digital Consultant

Yvette excels in analysis, insight, SEO and digital marketing. Background: health & wellbeing, public sector, arts, non-profit, B2B, social media training.